Have/would you ever wrap a vehicle?

I feel like wraps are throwing money in the trash. They don’t seem to last long, especially not here in the sun. They burn and turn brown. And if you leave them on too long they are very difficult to remove, could damage the paint underneath.

It’s like renting a paint job.
 
My work wrapped a couple vehicles. As a TV station it was pretty stupid as we were always rebranding our on-air logos every two years, so these vehicles were out in public with the "wrong" image.

We scraped the stuff off ourselves (I was not involved) and the paint looked awful afterwards.
 
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