Today I went into a Hardee's to get a thickburger for lunch. They had a coupon for BOGOF which is what made me go there.
The service is slow as usual, but there are actually customers there. The image of a 'manly food' promoted in the TV ads has resulted in increased traffic. The main clientele seemed to be blue collar white males though. The restaurant is located around technology oriented office buildings so these guys must have gone out of their way. Not bad if their revenues have increased. I don't own Hardee's so I haven't looked at their cash flows.
As for the food; I had to drink a couple of cups of coffee to flush the taste of the burger off of my tastebuds. Why do I subject myself to this torture sometimes, I don't know.
The service is slow as usual, but there are actually customers there. The image of a 'manly food' promoted in the TV ads has resulted in increased traffic. The main clientele seemed to be blue collar white males though. The restaurant is located around technology oriented office buildings so these guys must have gone out of their way. Not bad if their revenues have increased. I don't own Hardee's so I haven't looked at their cash flows.
As for the food; I had to drink a couple of cups of coffee to flush the taste of the burger off of my tastebuds. Why do I subject myself to this torture sometimes, I don't know.