Gumout Performance Additives would like to thank you for the great interaction you had with us in our prior forum sessions. This time, we’d like to get your feedback on a particular topic. In an effort to help consumers decide on the right Gumout product for their vehicles, we’ve developed a series of consumer “personas” that tie back to particular Gumout products. We’re aware that these personas are not all encompassing, but we think that they cover a vast majority of individuals. We feel confident that after answering three simple questions, most consumers will feel comfortable in making a Gumout product purchase after seeing the persona that they’ve been led to and the products recommended for it. We’re including below a decision tree with the three questions so you can see the paths to each persona, along with a write-up of each persona in full, including the suggested Gumout products for each of them. We’re interested in learning three things from you regarding this project: 1. What persona do you fall under based on decision tree 2. Do you feel the persona you were led to is appropriate for you? 3. Do you have any suggestions or ideas of things we may want to consider changing in our persona descriptions or decision tree paths? As always, thank you for your valuable input and ideas! The Gumout Decision Tree The Four Gumout Persona’s The Gearhead Driver For the driver who expects the most out of their vehicles and will do everything in their power to get it. They only use premium gas and oil and are very cautious about what they put in their engine/fuel tank – paying more isn’t an issue if the benefits are justified. They’re constantly in the garage tinkering with their vehicles and making improvements to make sure they squeeze every bit of performance out of their engine. Recommended Products: 1st: Gumout All-In-One Complete Fuel System Cleaner + Ethanol Treatment 2nd: Gumout One N Done Complete Fuel System Cleaner 3rd: Gumout Regane Complete Fuel System Cleaner The Everyday Driver For drivers who see their vehicle as a tool to get them from point A to point B. They may top off their windshield washer fluid or their tires on occasion, but defer to mechanics for just about everything else. Their car is running well and they want it to keep running well for the foreseeable future. They take care of their vehicles not from a performance aspect, but because they need it to get to and from work, pick up groceries and run other errands for their family. Recommended Products: 1st: Gumout Regane Complete Fuel System Cleaner 2nd: Gumout Multi-System Tune Up 3rd: Gumout One N Done Complete Fuel System Cleaner The End is Near Driver For drivers who own a car that's been around for a few years. They’ve been through a lot with their vehicle, and they want to keep it running longer and stronger. They take care of the vehicle because major repairs may be more than the car is worth. They want to make sure their old, faithful vehicle continues to maintain its performance until the day they say their final goodbyes. Recommended Products: 1st: Gumout High Mileage Regane 2nd: Gumout High Mileage Fuel Injector Cleaner 3rd: Gumout Fuel System Treatment The Jack-of-All-Trades Driver For drivers who are looking for one product to use on all their engines including the entire family’s vehicles, riding lawnmowers, ATVs, boats, etc. These drivers have vehicles and small engines that they will soon have to put away for months at a time, but when it comes time to fire them back up, they want them in pristine condition. Recommended Products: 1st: Gumout Multi-System Tune-Up 2nd: Gumout All-In-One Complete Fuel System Cleaner + Ethanol Treatment 3rd: Gumout Fuel System Treatment
Edit: Gumout has answered some questions that were asked later in this thread: Q: Regane complete vs all in one? What’s the difference? It seems complicated to me and I don’t consider myself the average consumer, I can’t imagine the avg consumer. If you look at Chevron, you have fuel injector cleaner and fuel system cleaner. It’s pretty easy to decipher. Give us a pro option with maximum potency!! A: All in One: Treats more gallons than Regane 35 vs 21, has a friction modifier that helps reduce wear and increase horsepower and fuel economy, has more ethanol fighting additives than Regane (this is due to having more product in the bottle to do it, but just leave the copy as is because it could confuse him even more). We don’t want to have a “me too” product that is similar to Chevron. We want to offer better formulations and more options. Q: Is there a Regane product aimed at carbs and wet manifolds? A: For carbs, we have Gumout Jet Spray Aerosol Carb & Choke spray that will clean the carb inside and out. The whole line of pour-in products works well with carbureted vehicles to clean up the jets, intake manifold and intake ports. The Regane line with PEA is also good for cleaning the engine wherever gasoline flows or sprays. In addition, the PEA formulas are excellent for the hotter areas of the intake port and the combustion chamber. If the vehicle is stored for long periods of time the fuel should be treated with Gumout Multi-System Tune-Up at about an ounce per gallon to prevent corrosion and fuel oxidation. This will stabilize the fuel both in the gas can and in the engine for easier starts. It also helps prevent damage due to ethanol and water since it can help remove condensation from the fuel tank. The wet manifold is at the other end of the engine. It is used on marine engines to cool the exhaust. This is not an area we cover with our products.