'Gulf' branded oil appears to be gone.....

[addyguy]

America's Refining Group, AGR, owns the rights to the 'Gulf' brand for oil products. Up until recently, they marketed 'Gulf' oils, which are the exact same as Brad-Penn oils, I'm assuming to take advantage of the the name and logo recognition the 'Gulf' name has from years ago.

In going to the ARG site recently, all mention of 'Gulf' oil or products appears to be gone. The website, gulflubricants.net, just comes up as an un-available page. I've sent them an e-mail to clarify the situation.

I'm assuming they dis-continued Gulf oils, as they were just a re-brand of their own products. It's still a shame, though, that such an old and historic name in engine oil is gone.

RIP good 'ole 'Gulfpride'!

 

[2oldtommy]

Remember Gulfcrest gasoline "At the purple pump"? Gulf was big here in Ohio. Probably #2 after Sohio which had the lion's share of the market. FWIW--Oldtommy

 

[RF Overlord]

Here in MA, Gulf gasoline seems to be sold only at Cumberland Farms convenience stores.

I don't understand how a company can be allowed to sell off a division but allow the new owners to use the same brand name, while they continue to use it themselves for another division.

I guess it's the same way Purolator filters and Purolator package delivery are 2 unrelated businesses, but gas and oil are generally associated together.

 

[JustinH]

There are some new Gulf stations in rural areas outside of Buffalo, NY opening up. I can think of two right off the top of my head. The one does stock Gulf branded oil, it is very expensive for a conventional oil.

 

[addyguy]

Got a response from Amref, although I don't entirely understand what is happening:

Good afternoon Roger:

Thank you for your inquiry. Effective on November 1, 2010, Tier One Brands assumed the marketing and supply responsibilities for Gulf Lubricants. Due to our contractual obligations, and loyalty to our former Gulf distributors, we have agreed to a 6 month non-exclusive supply agreement with Tier One. This agreement will officially end on April 30, 2011. The contract provides for the Bradford refinery and packaging plant to be a supply point for Tier One. Therefore, products which are purchased through Tier One during the ensuing 6 month period may or may not be sourced through American Refining Group, Inc.



We will continue to manufacture and market our high quality BRAD PENN® lubricants and High Performance “The Green Oil®”product lines through our distributorship network. As you probably know you can see all products the American Refining Group, Inc. manufactures at our web site www.amref.com.



Best regards,



Jim Shannon

Account Manager

American Refining Group, Inc

They still make it, another company markets it?

 

[4ever4d]

Gulf used to be big in my area back in the 70's,had a neighbor who worked for a local distributor used to have all kinds of Gulf Oil stuff in his basement.I would like to have some of those things now to decorate shop with some may be of value don't know for sure.

 

[XS650]

"Gulf Oil" has taken on an entirely new meaning.

 

[4ever4d]

Originally Posted By: XS650
"Gulf Oil" has taken on an entirely new meaning.

Yes,yes it has thanks to an unnamed oil company!

 

[AuthorEditor]

Saw Gulf branded oil in a couple of Mass. Turnpike rest areas over the weekend, so there is still some product around, but who knows what is in the bottle.

 

[addyguy]

Found 'em:

http://tier1brands.com/engineoils.php

They've literally just moved the Amref pages for these oils to this new website. I think the bottles are labelled a bit differently, but the product line is the same.

 

[bob15]

I asked Amref about Gulf over the weekend and received exact same message this morning.

When you read it closely its says that "they (AmRef)" are in a "non exclusive" supply agreement. In other words, if you buy Tier One (Gulf) oil, it could be the AmRef oil or some crude oil that was scraped off the bottom of a barge sitting off the New Jersey shore. I would believe Brad Penn is a better way to go....

bob

 

[Old Mustang Guy]

Another trip down memory lane. The Gulf stations here in Texas became Chevrons, probably in the 80's. Gulfpride was a highly regarded oil prior to that.

 

[Audi Junkie]

Opie oils has the full line of oem spec Gulf oils.

(I won't post a non-sponsor link)

 

[Drew2000]

Their is no more Gulf Oil Corporation in the USA. Cumberland Farms bought all the intellectual property, the Gulf trademarks and markets Gulf-Branded gasoline which is sourced on the open market. CF does own some of their own petroleum distribution terminals though.

http://www.gulfoil.com/distribution.asp

 

[motorguy222]

Cumberland Farms owns 2/3 of Gulf and has the rights to sell gas under the Gulf name all over the US.

Gulf

Cumberland and Gulf Oil Limited Partnership combined their human resources,finance and legal operations into a single location.

Combined Operations

 

[Benzadmiral]

Originally Posted By: Old Mustang Guy
Another trip down memory lane. The Gulf stations here in Texas became Chevrons, probably in the 80's. Gulfpride was a highly regarded oil prior to that.

Gulfpride was the oil we used in the Ford Econoline 150 vans at Purolator Courier, late '70s and up to the mid-'80s. Drivers were supposed to check the oil when they gassed up after they finished their route. But I recall one morning I checked the oil in the van I'd drawn, and there was *nothing* on the dipstick. I had to put 3 quarts in.

Even then, the containers were plastic.