I would think the M1 gear lube would have a slightly beefier additive package based on previous posts on this forum but IDK to be certain. I've used the M1 x-90 on several vehicles from little 4-bangers to full-size trucks and have always been able to feel a difference in noise, vibration, and some sort of "smoothness" (hard to describe) that I never saw with regular oils. I have used valvoline and amsoil as well and like them both, but prefer mobil and amsoil to the valvoline.
It's going to be in there for 50,000 miles or more. I'd personally use name-brand, but anything will work.
M