Fram Endurance - synthetic and wire backed

[Nayov]

I'm thinking this is a Titanium, rebadged. I asked the girl who was stocking the items if the Ultras are going on clearance and she said no.

 

[Davejam]

New at Walmart. Wire backed and synthetic media. $13.00.

What's it say about efficiency on the box? anything?

 

[haggler]

All about the $, there is a market for this product they just wanted to price it like amsoil/RP.
https://www.walmart.com/ip/FRAM-Syn...mium-Oil-Filter-for-Synthetic-Oils/1518866125
All appear to be 12.97

 

[SubieRubyRoo]

So the Ultra would no longer be Fram's ultimate filter?
The new filter needs a better name to sound more impressive than the Ultra, i.e. : Ultimate Ultra, Super Xtra Ultra, Mega Super Ultimate Xtra Ultra, Infinity Utmost Optimum Ultra.

First Brands should have left the OG Ultra (and its' positive reputation among gear heads) alone, and slotted the current Ultra construction under the OG Ultra with a different name.

Maybe they didn’t call it ultra because it’s not? A filter with 1/4” screen mesh could say it filters 99% of all pea gravel and would last 25k, but it’s certainly not better than an ultra

 

[KCJeep]

Typically, Frams have been better at actual filtering than most of their competitors at any given price point. I hope this maintains the high efficiency of the TG and Ultra.

 

[haggler]

Interesting to note these arent e-core either.

 

[JGmazda]

... Don't you just love it when a company spends more time/money on their marketing than the actual product itself? This is one of the main reasons I switched to the Microgard Select filter. This ploy by FRAM just makes me dislike them even more.

 

[JustChuck]

... Don't you just love it when a company spends more time/money on their marketing than the actual product itself? This is one of the main reasons I switched to the Microgard Select filter. This ploy by FRAM just makes me dislike them even more.

I like everything about the MGS filter for my application but the bypass at the bottom. Seems like it would pick up contaminates too easily.

 

[IndyFan]

Love it. I wonder when we'll see the 3614 or the 11665?

 

[dezlpwr]

Maybe they didn’t call it ultra because it’s not? A filter with 1/4” screen mesh could say it filters 99% of all pea gravel and would last 25k, but it’s certainly not better than an ultra

Sounds like my reusable K&P oil filters. 99% absolute at 35 microns of pea gravel...

 

[JGmazda]

Fram Ultra Capacity King

I like everything about the MGS filter for my application but the bypass at the bottom. Seems like it would pick up contaminates too easily.

Interesting thought... but? I've never really thought this was a problem.

 

[ZeeOSix]

Interesting to note these arent e-core either.

Louves, but the depiction on the box art isn't very good.

 

[ZeeOSix]

Looks good, like the grippy finish like used on the Titanium. Will have to see what the claimed efficiency is.

 

[drtyler]

Probably the champ labs syn media and RP filter clone, rather than original Ultra or Titanium.

 

[ZeeOSix]

I'm thinking this is a Titanium, rebadged.

Titanium says it's synthetic blend media. And Titanium doesn't have a louvered center tube.

 

[bjboertje]

I'm wondering if it is a rebadged and coated Fram Racing filter. Why I asked about efficiency rating, I believe those are 94% @ 20 microns.

 

[BigShug681]

According to fram it’s discontinued which it’s clearly not

 

[Sayjac]

Interesting to note these arent e-core either.

True, 'IF' the representation on the box is accurate. Often seen where box representation not indicative of what seen on the actual filter.

Anyone seen the tube in person? Or, the filter for that matter?

As noted, the one I saw on WM. com has a Champ Labs type baseplate design. Possible Champ Labs RP full syn clone-ish. 'Iirc', those now use ecore tube.

Far more questions than answers now. And personally based on recent experience, imo pointless to contact reps for info on it.

 

[Rand]

its on the walmart website but not available in any store near me
now somebody smart can figure out my house address by triangulating the walmart distances LOL.

Interesting its white media.

https://www.walmart.com/ip/FRAM-Syn...mium-Oil-Filter-for-Synthetic-Oils/1081786273

here is the giant expanded image
https://i5.walmartimages.com/asr/2f...png?odnHeight=2000&odnWidth=2000&odnBg=FFFFFF

 

[ZeeOSix]

Box art look closer to louvers than it does to an eCore center tube. If the OP has the filter in hand, them a shot of the center tube will show what's going on.