Filter Advertisement

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Just heard a Purolator Advertisement on the radio this morning saying how much better their filters were because they used metal end caps while other filter brand used cardboard! I guess they are reading the forums!!
 
Originally Posted By: Tim H.
I guess they are reading the forums!!

And they know people are gullible.
 
Other than the 40,000 members of BITOG, there are probably very few who know (or care) what they are talking about...
 
Originally Posted By: hardcore302
They have a TV commercial as well where the guy takes the cardboard and crushes it in his hand.

Wow, that's pretty convincing.

I also saw a commercial where a guy takes a knife and makes a hole in a tire with it. That tire went flat instantly. That ad convinced me never to use tires, ever again.
 
Yeah, wait until they find out about the non metalic cartridge filters used in European and Asian engines.

Especially when they paid big bucks for those foreign vehicles.
 
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