I've come to learn that a lot of product reviews on Amazon are fake - even when involving "verified purchasers".
I was looking at bluetooth earbuds and found a product at a great price with lots of reviews and and a high rating. For some reason I started clicking on the profiles of the reviewers and a high percentage had a history of purchasing this obscure (TOZO) brand before and/or some drone product. Very high, like 80% I'd guess. What are the chances?
Then I was looking at some health supplements earlier this week. Checked the reviews and almost every single 5-star review was from someone with only 1 review. The 4 star and lower reviews were all from people with multiple reviews. Hmmmm.
Turns out there are some apps and browser extensions that can analyze the quality of a given Amazon product's reviews. I gave one a try, and sure enough it flagged both of those products for the very reasons I observed. Other products I have purchased were generally deemed as legitimate.
The extension I'm using is from ReviewMeta, but there are others I believe.
I was looking at bluetooth earbuds and found a product at a great price with lots of reviews and and a high rating. For some reason I started clicking on the profiles of the reviewers and a high percentage had a history of purchasing this obscure (TOZO) brand before and/or some drone product. Very high, like 80% I'd guess. What are the chances?
Then I was looking at some health supplements earlier this week. Checked the reviews and almost every single 5-star review was from someone with only 1 review. The 4 star and lower reviews were all from people with multiple reviews. Hmmmm.
Turns out there are some apps and browser extensions that can analyze the quality of a given Amazon product's reviews. I gave one a try, and sure enough it flagged both of those products for the very reasons I observed. Other products I have purchased were generally deemed as legitimate.
The extension I'm using is from ReviewMeta, but there are others I believe.