Although the factory endorsement is definitely important IMO, there are things the factory has to consider that might not be of concern to any given user. One of the most important is consistency and availability. For example Porsche sells cars all over the world, and no doubt the fact that M1 is available almost anywhere in the world, and is of consistent high quality whether you buy it in Bangladesh or Brussels, is probably an important consideration for them. BITOGers have only to consider the quality of oils available in their area.
Cleanliness is likely another. I am not an oil cleanliness fanatic; but a factory attempting to offer extended drain intervals in cars that might see very mixed use and possibly with poor quality gasoline, mediocre maintenance, and so on; must put a very high importance of the ability of the oil to keep the engine as clean as possible under such conditions. BITOGers, who change the oil at good intervals and are cognizant of related maintenance issues, can put a higher relative priority on other factors, such as pure anti-wear performance.
Then there is price. I don't believe that Mobil gives "sweetheart" deals to car companies in order to get their recommendation, but they probably price the product favorably in comparison to other suppliers (not less, necessarily, but favorably) such that considering the product's other advantages, their oil becomes the best overall "deal" for the manufacturer.
Finally, there is the vendor relationship between the auto manufacturer and oil supplier. Exxon-Mobil, as an industry giant, probably has very sophisticated control processes and distribution systems that enable it to be a more trustworthy and efficient supplier than most if not all other potential oil suppliers, and that is always something an auto manufacturer takes into account.
So I don't think the factories are choosing Mobil 1 oil because it is the best oil. They know their cars will run far longer on any high quality oil than even the 99.9th-percentile buyer will require. They need an oil of sufficient overall quality to meet their needs, and it's quite possible that for any given user, a different oil could be a better choice.