Can we all go back good ole day ." Oil is oil "
Edge vs. Mobil 1 Torture Test TV Advertisement
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Originally Posted By: MetalSlug
Can we all go back good ole day " Oil is oil "
Of these brands readily available at local stores: VSP, PP, PU, M1, Edge ..., the one with the lowest price is the one I buy.
Can we all go back good ole day " Oil is oil "
Of these brands readily available at local stores: VSP, PP, PU, M1, Edge ..., the one with the lowest price is the one I buy.
I think most if not all advertising is not geared toward us BITOGers. I am pretty sure there is not a single person posting on here that purchased Castrol or whatever because of their ads....
Now, my wife on the other hand, or anyone with her knowledge of vehicle maintenance is a different story. If put in charge of oil, she would think, "wow, that stuff lasts longer than XX Oil, that is what I will buy". So, the general public is a different beast when it comes to oil.
We all fall into that category on something in our lives. I could care less if I eat organic or not. Tell that to someone who feels strongly about organic foods and they would think I am crazy!
Now, my wife on the other hand, or anyone with her knowledge of vehicle maintenance is a different story. If put in charge of oil, she would think, "wow, that stuff lasts longer than XX Oil, that is what I will buy". So, the general public is a different beast when it comes to oil.
We all fall into that category on something in our lives. I could care less if I eat organic or not. Tell that to someone who feels strongly about organic foods and they would think I am crazy!
Originally Posted By: danthaman1980
I'd rather choose a lube based on how well the chemists/tribologits have done their job - not based on how well the marketers have done theirs.
That's true, but if the marketers haven't done their jobs right, actually finding or affording the chosen lube can be an exercise in futility. Ask the PU fans here.
I don't like Castrol marketing, but I can buy GTX here just about everywhere and for next to nothing, in comparison to other oils. I haven't physically seen a jug of PU in probably over two years. I haven't been to a store with a decent automotive section that lacked a wide selection of GTX in my life.
I'd rather choose a lube based on how well the chemists/tribologits have done their job - not based on how well the marketers have done theirs.
That's true, but if the marketers haven't done their jobs right, actually finding or affording the chosen lube can be an exercise in futility. Ask the PU fans here.
I don't like Castrol marketing, but I can buy GTX here just about everywhere and for next to nothing, in comparison to other oils. I haven't physically seen a jug of PU in probably over two years. I haven't been to a store with a decent automotive section that lacked a wide selection of GTX in my life.
Originally Posted By: danthaman1980
I'd rather choose a lube based on how well the chemists/tribologits have done their job - not based on how well the marketers have done theirs.
Given that none of the big players will begin to tell you exactly WHAT is is you're buying, your approach may prove difficult! Instead of attempting to explain justify their $8+/qt miracle blend, they all choose to hide behind the old "It's proprietary" story. Come on, guys! All of the big companies maintain big, expensive labs full of zillion dollar equipment and noodle-headed lubrication specialists. Am I really supposed to believe that these people can't reverse engineer any off-the-shelf oil they like? AFAIK, the "It's proprietary' excuse is really nothing more than an outright lie that provides an excuse to blow smoke up the customer's patookas.
I'd rather choose a lube based on how well the chemists/tribologits have done their job - not based on how well the marketers have done theirs.
Given that none of the big players will begin to tell you exactly WHAT is is you're buying, your approach may prove difficult! Instead of attempting to explain justify their $8+/qt miracle blend, they all choose to hide behind the old "It's proprietary" story. Come on, guys! All of the big companies maintain big, expensive labs full of zillion dollar equipment and noodle-headed lubrication specialists. Am I really supposed to believe that these people can't reverse engineer any off-the-shelf oil they like? AFAIK, the "It's proprietary' excuse is really nothing more than an outright lie that provides an excuse to blow smoke up the customer's patookas.
So what advertisement is everyone complaining about? Link?
It's been awhile since I've used any M1 products. But I've been testing Edge FST for a few years in my S2000. It seems to be working well for this application. Should I review the Castrol ad to make sure I'm using the right brand of oil...is the ad that important?
One of my favorite oil companies of all time rarely advertises to the general puplic. But you might find a very generic ad in a lube or STLE magazine. I don't hold that against them though.
It's been awhile since I've used any M1 products. But I've been testing Edge FST for a few years in my S2000. It seems to be working well for this application. Should I review the Castrol ad to make sure I'm using the right brand of oil...is the ad that important?
One of my favorite oil companies of all time rarely advertises to the general puplic. But you might find a very generic ad in a lube or STLE magazine. I don't hold that against them though.
Originally Posted By: INDYMAC
So what advertisement is everyone complaining about? Link?
It's been awhile since I've used any M1 products. But I've been testing Edge FST for a few years in my S2000. It seems to be working well for this application. Should I review the Castrol ad to make sure I'm using the right brand of oil...is the ad that important?
One of my favorite oil companies of all time rarely advertises to the general puplic. But you might find a very generic ad in a lube or STLE magazine. I don't hold that against them though.
I'm not 100% sure INDY, because we don't get the same ads here in Australia. I've never even seen Mr "Think wit your dipstick Jimmy" (fortunately). However I think they are referring to this ad: http://www.youtube.com/watch?v=CKLaRLp-L5k
I'm also using Castrol Edge (5W30 A3/B3 with Ti) and am pretty happy with it. I've got to admit though that this ad (and other similar ones that have been discussed before) is very lame and uninformative.
Originally Posted By: expat
Nobody ever went broke underestimating the intelligence of the American public.
H. L. Mencken
US editor (1880 - 1956)
There's little doubt that Castrol is making pretty dam certain that they don't accidentally over-estimate the intelligence of their target audience.
So what advertisement is everyone complaining about? Link?
It's been awhile since I've used any M1 products. But I've been testing Edge FST for a few years in my S2000. It seems to be working well for this application. Should I review the Castrol ad to make sure I'm using the right brand of oil...is the ad that important?
One of my favorite oil companies of all time rarely advertises to the general puplic. But you might find a very generic ad in a lube or STLE magazine. I don't hold that against them though.
I'm not 100% sure INDY, because we don't get the same ads here in Australia. I've never even seen Mr "Think wit your dipstick Jimmy" (fortunately). However I think they are referring to this ad: http://www.youtube.com/watch?v=CKLaRLp-L5k
I'm also using Castrol Edge (5W30 A3/B3 with Ti) and am pretty happy with it. I've got to admit though that this ad (and other similar ones that have been discussed before) is very lame and uninformative.
Originally Posted By: expat
Nobody ever went broke underestimating the intelligence of the American public.
H. L. Mencken
US editor (1880 - 1956)
There's little doubt that Castrol is making pretty dam certain that they don't accidentally over-estimate the intelligence of their target audience.
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I think that XOM could easily design their own "torture test" in which M1 would slay Edge.
This so-called test has zero relevance to the use of an engine in the real world and proves nothing.
Castrol advertsing has been lame for years, even before BP bought the brand.
Castrol does make some very good oils, but so does every other major blender and some smaller ones as well.
This is the kind of advertising that drives serious people away from a brand and is therefore counterproductive.
BP's brand manager for Castrol motor oils should try to figure this out.
This so-called test has zero relevance to the use of an engine in the real world and proves nothing.
Castrol advertsing has been lame for years, even before BP bought the brand.
Castrol does make some very good oils, but so does every other major blender and some smaller ones as well.
This is the kind of advertising that drives serious people away from a brand and is therefore counterproductive.
BP's brand manager for Castrol motor oils should try to figure this out.
Caster-oils marketing is goofy..... I do miss the scotty whipping folks with a dipstick though....
The latest PEAK ad - doing donuts in the parking lot - isn't to brilliant either. You see that one? I also almost puke over the phoney Mobil 1 "science" lab in their ads.
Getting away from silly ads for a sec, I'm no Castrol fan whatsoever, but Edge w/ Ti and PU could most likely be the two highest performing North American PCMO "synthetics" you can easily get.
Has anyone searched and found the technical paper describing what BP REALLY did in this torture test? Does it have any validity? They (BP) must have the test spec and results just in case somebody comes a knockin. Regardless Who wants to bet Xom will haul BP back to the NAB with a complaint? Or request BP pull the ad?
Getting away from silly ads for a sec, I'm no Castrol fan whatsoever, but Edge w/ Ti and PU could most likely be the two highest performing North American PCMO "synthetics" you can easily get.
Has anyone searched and found the technical paper describing what BP REALLY did in this torture test? Does it have any validity? They (BP) must have the test spec and results just in case somebody comes a knockin. Regardless Who wants to bet Xom will haul BP back to the NAB with a complaint? Or request BP pull the ad?
I do want to remind everyone that a medical study has proven that customers who regularly wear their NFL team hats they got with their case of Castrol live longer than the rest if us
I would submit that offering NFL team hats as an inducement to buy oil is a sold indicator it ain't us they are reaching out to. Just to be safe I poured chocolate sauce on my team hat and ran it on a dyno.
I would submit that offering NFL team hats as an inducement to buy oil is a sold indicator it ain't us they are reaching out to. Just to be safe I poured chocolate sauce on my team hat and ran it on a dyno.
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PS. I offer this for your consideration. Watch the advertisements and ask yourself: (1). Where does this oil company advertise most often? On stations/during programs where there are likely knowledgeable auto enthusiasts or non- discriminating buyers
(2). Could this particular company be advertising SO much and with such whacky approaches because their product isn't selling well so they have to get noticed one way or another?
(3). Do their advertisements focus on areas people like us know has been a weakness for them? I.e. they are trying to overcompensate for a revealed weakness
Just food for thought
(2). Could this particular company be advertising SO much and with such whacky approaches because their product isn't selling well so they have to get noticed one way or another?
(3). Do their advertisements focus on areas people like us know has been a weakness for them? I.e. they are trying to overcompensate for a revealed weakness
Just food for thought
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ALL motor oil commercials are super goofy! M1,you have the skinny bald French guy who thinks he's an algebra professor. Quaker State,you have those dumb Dale Jr ads. PP,you have those commercials where the engine jumps out of the car and runs on its own down the street.
I can't think if I've ever seen a Valvoline commercial.
I can't think if I've ever seen a Valvoline commercial.
Originally Posted By: aquariuscsm
ALL motor oil commercials are super goofy! M1,you have the skinny bald French guy who thinks he's an algebra professor. Quaker State,you have those dumb Dale Jr ads. PP,you have those commercials where the engine jumps out of the car and runs on its own down the street.
I can't think if I've ever seen a Valvoline commercial.
Now talk about some that are super goofy like you said. ;-)
ALL motor oil commercials are super goofy! M1,you have the skinny bald French guy who thinks he's an algebra professor. Quaker State,you have those dumb Dale Jr ads. PP,you have those commercials where the engine jumps out of the car and runs on its own down the street.
I can't think if I've ever seen a Valvoline commercial.
Now talk about some that are super goofy like you said. ;-)
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Oh,I almost forgot THEE worst oil commercial. The M1 one where it has Tony Stewart trying to do the splits,and he pours M1 on his hip to lubricate his joints. That commercial wins the bad oil commercials hands down!
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