Dumb sounding race sponsorship

[DaveSwan]

Well, NASCAR had the "Quaker State 400 Availible at Walmart" yesterday. The whole line "Availible at Walmart" just sounds dumb. I know parts store generally are no longer carrying it because it doesn't sell that well and there is probably a small customer base for it.
On the other end, F1's new tie in with Louis Vuitton is strange

 

[slacktide_bitog]

Quaker State is a less-expensive name brand, so people that don't want to spend too much but still want a name brand should like it. So maybe the parts stores should carry it

--- insert joke about F1 having a lot of baggage

 

[bdcardinal]

Gotta find teh sponsorship money form whoever will pay. Its not like the good days when Phillip Morris and RJ Reynolds shoveled money at racing.

 

[Vercingetorix]

Anybody who can sell a vinyl coated canvas bag for thousands of dollars can’t be that dumb.

 

[Carmudgeon]

LVMH is the largest luxury brand company in the world.

It's a ten-year, ten-figure sponsorship, and about far more than ugly luggage.

It's why the timing and scoring now carries TAG-Heuer branding, and why the podium sprays Moët champagne. And probably Hennessy cognac in the lounges.

Their two target markets complement each other perfectly. Not strange in the least.

And if LV soft luggage is not to one's style, there's always a Rimowa hard case.