Because it is not airborne...
It's droplet and contact..
Question... If it is airborne then... Are ALL those people in negative pressure rooms with totally separate ventilation system??
I'd bet no...
There are not hardly any negative pressure rooms in a hospital...
And this is not airborne spread.
Interestingly, Shingles is airborne.
That said, I've never really been stressed about isolation stuff. Outside of a true biocontainment facility, it's all just dog and pony show with a dash of risk reduction.