BMW had very little share in this design (more or less limited to providing their Valvetronic and Vanos technology).
One key flaw is the lack of a combined oil temp & level sensor. That has been pretty much standard even when production started in 2006. That said, this so-called 'Prince' engine is still in production (Peugeot, Citroen, Opel, Vauxhall). From what I'm able to discern even the dispstick is still the same. .