Nothing. With the average American worker earning $60K/yr, that kind of pricing places this product outside of what the average person can afford.
Let's back up a few decades and recognize that in 1990, a full size pickup truck with an injected, reliable and capable inline six used to be under $10K. While the ave American worker made just over $30K per year.
The Cybertruck is a unique and interesting product, and in capable large battery form, will likely be North of $100K.
Put another way, a sensible 5%, 48 month loan on a $100K pickup truck is $2300/month. Or about 75% of the average workers take home pay.
I'm guessing purchasers will mortgage the thing. Also insurance is going to be insane on such an expensive truck.