When you account for the mandatory athletic-department fees every student has to pay,
every sports program at every uni is in the red without those. The money raised by the sports programs stays within the athletic department and does not benefit the uni as a whole. Some unis have gotten slick and now don't break out these fees.
To make matters worse,
many alumni and donors earmark their contributions strictly to a uni's athletic department. T. Boone Pickens was a prime example. He paid big for Oklahoma State's football stadium, which is named for him. He didn't contribute to setting up STEM scholarships for future employees to keep his oil business going. Isn't that odd!
To give an idea of misplaced priorities, when I was taking engineering at Virginia Tech, the state's best engineering school, the engineering accreditation was supposedly endangered at the time due to a lack of class space, which was not being addressed. Yet at the time VT had plenty of money to improve the athletic stadium, expand a major athletic building, and start building a new athletic dorm. Go figure.
About Phoenix University and similar schools, the word is that at a lot of large employers the HR departments routinely throw away or delete job applications and resumes from those who list a for-profit college as the source of their degree. Today's students don't know about this because no one is explaining this and the problem of unaccredited schools to them. Phoenix is accredited, but some others are not, so credits won't transfer to other institutions and nobody in the real world takes the costly degree seriously.
This gets into a pet peeve, which is that we're expecting 17–year-olds to make major life-changing decisions about uni, majors, and debt without adequate guidance. This is how you end up with people going $250,000 in debt getting a degree in philosophy or French literature. High-school guidance counselors are clueless. They tell students such nonsense as, "Get the most expensive education you can, as it will pay for itself," and "It's not what major you take, but what you do with the degree." The counselors aren't discussing useless majors or the inability to discharge student loans in bankruptcy. The kids planning to go to uni have no clue about this stuff, as I've confirmed myself in talking to some people in their 20s.
To go with that, I've seen too many stories online from parents whose kids—often a daughter, but sons do this too—received full scholarships from a state school that would have left them with little or no debt for a sensible degree, but she chose an expensive out-of-state liberal-arts college because she "fell in love with the campus" and "felt right at home there".
So there are some of the answers no one really wants to face about uni costs. Flame away.