y_p_w
Thread starter
What is the Chi-Chi experience? What was the chain known for? I've never been to one of their restaurants, nor have I ever seen one. here were they located?
Haven't been to one, but some of the takes here are that they used to be better when they had fresh-made meals onsite compared to basically reheated meals made in a offsite central kitchen. They apparently went through several ownership changes, so I guess the son of the founder is hoping to go back to their roots.
And I agree that it's going to be a tough road, especially with current prices. The Tex-Mex style chain is getting pretty sparse - at least around here. The big one around here used to be Chevy's, which was ubiquitous and had lots of radio ads. But now it's down to less than 20 locations. I remember On the Border, but that's pretty abandoned my area.