I despise all fram products simply because their best filter, costs $10 and a purolator classic which IMHO matches the Fram ultra is only around $5.
So they make you pay MORE money for the better filter, when you can get another brand that is already superior for less.
Fram's OCOD doesn't affect every filter, the fact is, it **COULD** happen. So IMHO again, I don't want to be the one person that could have an issue with an oil filter, when for the same price, I can easily get a Purolator or a Wix.
using the OCOD isn't a bad thing, but cut it open, there aren't as many pleats and the media isn't as dense, so IMHO again, it simply doesn't filter as well as another brand that has a proven track record.
I also wouldn't dare leave that filter in for 7500 miles, which is my oil filter life cutoff, regardless of pleats or brand.
the casing is very weak, my carpal tunnel'd hands can put a decent dent in the casing, but I can't on a wix or purolator.
So it's also a matter of quality and strength.
I also cut most of the oil filters open just to see what's going on. Also to get the extra oil out of the can for recycling.
So IMHO, sorry fram, I'll never use any of your filters, doesn't matter how many youtube video's you put out demonstrating allegedly the extreme oil pressures your machines say, nor you defending the cardboard media that glues the endcaps together. Sorry, your popularity is based upon price and color. before the internet (and BITOG), fram was a high end filter, nobody really knew any better back then though.