Castrol GTX Modern Engine

[CharBaby]

Originally Posted By: BigJohn
I hope GTX is good oil, as I snagged 10 quarts at the Black Friday Pep Boys Sale. 5w20 was out, so I opted for 5w30. Plan to use it in our two Toyota's....4Runner and Yaris this coming summer. Hope it is good for a 6 month, 4k-5k OCI.


You'll like the Castrol GTX 5W30 in both of your TOY's. I would say, easily for 5K. Great for summer or winter and will most likely keep your engines quiet. If I had the patients to fight through the traffic/crowds on Black Friday, I would love to have gotten some GTX/filter for $6.

 

[saberz]

Originally Posted By: JOD
Originally Posted By: Anies


Think he means will GTX come out with an SN version and also have a new marketing spin on it like PYB. I think Castrol needs to really just stop the silly adds and get to facts.


You're kidding, right? What facts? ALL SM/SN-rated oils are going to protect most cars just fine, and there's really not much different among all of the different dino oils. They're all good. So what "facts"? The geeks on this site, myself included, will look over the PDS sheets and obsess over this or that, but do you really think the average oil buying consumer really cares?

Trying to differentiate your product when they're all so similar can't be easy. This lends itself to silly marketing. I just don't understand why people are so upset about this? If you want facts, go to their website and look and the PDS sheets for their oils. Don't expect it in a 30 second commercial... Pretty simple.



I'm not kidding. Almost anyone who has seen the commercials dislikes them. Your ads are your main source of attracting potential customers or keeping existing customers informed/brain washed.

You see the Castrol commercial and you might think, OH I need an oil change soon! or This stupid commercial, click etc next channel. Facts, yes facts can make a difference between oils. Granted any oil that is rated properly for auto specs and weight should protect a vehicle, BUT if a company were to give facts about oil, their oil it would differentiate itself.

Pennzoil commercials only dip slightly into that direction, Mobil had a few ads like that. Castrol is just 100% opposite of facts and just spoofs.

 

[saberz]

And Castrol GTX is a great oil(to add to original post).

Basically, do something "different", do it "well" and do it "all the way".

 

[lexus114]

Originally Posted By: BigJohn
I hope GTX is good oil, as I snagged 10 quarts at the Black Friday Pep Boys Sale. 5w20 was out, so I opted for 5w30. Plan to use it in our two Toyota's....4Runner and Yaris this coming summer. Hope it is good for a 6 month, 4k-5k OCI.


you`ll be fine bj. it`s very good oil.

 

[addyguy]

Have you guys noticed that this PDS is for an AUSTRALIAN product???

This ISN'T the GTX we get in NA.

 

[mark pruett]

Originally Posted By: Anies

Facts, yes facts can make a difference between oils. Granted any oil that is rated properly for auto specs and weight should protect a vehicle, BUT if a company were to give facts about oil, their oil it would differentiate itself.


No, it wouldn't really differentiate them. What it would do is confuse consumers and provide specific points for competitors to refute your claims on.

If there were real, incontrovertible facts about oil, this board wouldn't exist. There would actually be a "best oil".

As it stands, there are standards, and then anything above and beyond those standards is pretty murky. Theoretically some of these things *might* make for better longevity or power or whatever, but usually at the extreme measurable limits- like if you used brand X, you'll get 25k more miles than the competitor... after both engines have gone 350k miles. Or you get 1/8 HP increase for using oil X over oil Y.

Plus, since things are so murky and with different interpretations, it's easier and safer and probably more productive to use relatively empty marketing claims.

Nobody can really challenge your marketing [censored] when you say things like "Protects in ways other oils can't" or "It’s more than just oil, its liquid engineering", while they can and would definitely challenge a contention that say... a HTHS over 3.2 is better than between 2.9 and 3.0. Or that there's any advantage to a 11 cSt 100C viscosity vs a 10.0 cSt 100C viscosity.

On top of that, commercials are just stupid in general, and motor oil commercials are no different. Is there really any marked difference between laundry detergents? I don't think there is, but they probably spend just as much marketing them as they do oil. And they do it the same way for the same reasons- you can't quantify and refute the [censored] like you could more concrete measurements. Plus the [censored] sounds better in a commercial!

 

[JOD]

Originally Posted By: mark pruett

Nobody can really challenge your marketing [censored] when you say things like "Protects in ways other oils can't" or "It’s more than just oil, its liquid engineering", while they can and would definitely challenge a contention that say... a HTHS over 3.2 is better than between 2.9 and 3.0. Or that there's any advantage to a 11 cSt 100C viscosity vs a 10.0 cSt 100C viscosity.



Yeah, seriously. What "facts" is an oil company going to put into a commercial? It's a ridiculous expectation. They're going to talk about base oil composition, additives and HT/HS is a 30 second TV commercial?

As you said, if someone is looking for "facts" in a commercial, their expectations are a little off.

Has anyone ever looked at the average consumer picking out oil? These are the people ads are targeting, not the folks reading this site. They make their decisions based how they "feel" about a product, and those ads are designed to get them to feel a certain way. I have no idea if they work.

If the ads offend people so much, then just use Toyota or Motorcraft oil. I've never seen a single ad for either of those...

 

[RF Overlord]

While I agree with mark pruett for the most part, I think just about ALL commercials nowadays are insulting. They presume that I am incapable of making an informed decision on my own. The recent Castrol ones are especially egregious. (I have no problem with their products, just with the way they're presented.)

The last decent commercial ever made was the Oscar Mayer one with the little boy sitting on the dock singing "My bologna has a first name..."

 

[fdcg27]

Castrol has some really lame advertising, as does their parent company.
They need a new agency.
It isn't so much the company as it is the ad guys they contract with.
Were Castrol promotion my responsibility, I'd delame (I know that's not really a word) the website, improve the PDSs, ditch the ads which are an insult to any viewer's intelligence, and spend more of the promo budget on MIRs, which attract an audience like those on this site, who have at least some influence on those we interact with, who think we know cars.
I love GC, and I am anxious to try Edge, based upon what others have posted here.
My point is that Castrol does offer some really good products, but are let down by poor advertising and promotion, as well as premium retail pricing on mainstream products like GTX.