My opinion is that all things being equal, for example take a set of copper plugs, Platinum plugs and Iridium plugs, gap them all correctly to spec and install. I don't think you will see any difference in MPG or performance. The plug just delivers spark, the amount from the coils will be the same to all the plug types. Will there be small measurable gains in output across these 3 plug types? Perhaps but so low you won't see any measurable difference in power or MPG's. I think the only benefit to the other plugs over copper is longevity. I am probably wrong, I have read all the different articles on plugs and the tech they offer but I still say a spark is spark at the end of the day. I do run whatever plug style a vehicle is spec's for and pretty much always upgrade a copper spec vehicle to platinum or better for the longer life. Thru the last 30+yrs I have seen wonder plugs come and go...2,3, 4 prongs and such and never had good luck vs a standard single prong plug. I still have butt burn over bosch platinum +2, +4 and Fusion plugs and misfires right out of the box.