Perhaps another variable to consider: casting light farther down and to the sides of the road also depends on the color or wavelength of the light. While you might think a "brighter" meaning whiter light would be better, that might only apply to the immediate area in front of the car rather than farther away. And when you introduce weather variables such as rain and/or fog, you'd be surprised how much better your visibility is using a warmer color light (yellowish) rather than bluer or whiter.
So, in choosing bulbs, find the most powerful ones (in terms of watts) that won't melt your wiring or give you errors and the warmest color in Kelvins. For example, daylight is often listed as 4100 or 4300 Kelvin and that usually looks like soft white. The higher the Kelvin, the whiter and eventually bluer the light output; the lower the Kelvin, the yellower and eventually redder the light output.
As far as physics is concerned, yellow and then red light will reach farther than white or blue light. Therefore, a good light output color temp would be 2700-4300K. Don't be misled by gimmicky marketing on "blue white" bulbs; they're essentially too bright too close and not useful for any real extended night-time driving.
Just my 2 cents...