Good points; lemme tak a shot.
Efficiency - Bigger battery to make up for less efficient design overall including drivetrain (as shown in computed results).
That's my point. It was pinned on the motor but weight and aerodynamics are likely the real reason. We really have no data on the motors other than they seem to work well in propelling a car of this weight quickly.
Old tech - Tesla has leading OTA updates, faster infotainment interface. Voice commands. Buttons vs interface.
The BMW has voice commands; heck the X3 we had as a loaner took voice commands. Yes, Tesla's OTA update platform is so far, the most advanced on the market, no argument there, how much is that going to matter to Joe Average consumer and not a tech junkie?
The Bimmer has both AirPlay and Android auto, wirelessly, as well as wireless charging. That's an advantage.
Same with the HUD and information about the car behind the wheel, where you expect it. That's an advantage, having used both.
People like buttons. I like buttons and I'm 41 and have worked in IT for over 20 years. Same reason I preferred the Blackberry keyboard over my current iPhone 12, buttons are simply better for some things. My wife's RAM has the seat/wheel heat in the infotainment as well as physical buttons. Guess which is easier to get to and more intuitive? the buttons. My Jeep unfortunately only has them in the infotainment. It's the same reason I'm typing this (quite quickly I might add...) on a physical keyboard and navigating with a mouse, not doing those things on a touch screen, which is slower.
Legacy cars owners may struggle with iPad interface but ask any person under 30 which is better. Or what they want...
That would be an interesting poll. Anybody who typed on a Blackberry vs an iPhone knows which one is better, but the iPhone still won out because of the ecosystem (apps, integration with other Apple products...etc). Physical buttons for certain functions are just "better". HVAC controls, if you are somebody that doesn't use "Auto", seat/wheel heat/cooling. Turning parking sense on/off, traction control on/off, trailer brake gain...etc. Yes, all of that could be integrated into a giant iPad, but it'll be less efficient and more distracting to use, which I found was the case with having the speed located to the right, on the tablet, versus behind the wheel or, ideally, projected.
If you don't build a pure play product, you are building a set of compromises. This makes improvements more complicated, difficult and costly.
In what sense? My impression of the bimmer is that, other than being portly, it handles extremely well, has far better brakes and a nicer interior. What are they going to improve (other than weight) given that the platform appears to already be excellent?
This is where, IMO, BMW made a critical mistake. Sure, car companies have shared platforms since the 1900's, but this is not a Chevelle Tempest Cutlass product. The BMW was designed as an ICE front engine and transmission RWD vehicle. EV motor placement is completely different. Even interior seating is compromized. And the Beemer is far more expensive.
Well, the CLAR platform, which this car is based on, was designed to be Modular in nature. The electric powertrain subassemblies are entirely different modules from what the ICE version gets. It was designed, from the get-go, when it debuted in 2015, to be capable of housing an ICE configuration, hybrid configuration, and full EV configuration, it was never designed to be ICE and then converted to EV after the fact. This is very similar to the approach that FCA took with the DT RAM, but clearly BMW is much further along the execution side of things.
When we speak of "platform" here, this isn't a J-Body Cavalier vs Cimarron. The CLAR platform has a massive number of vehicles built on it; everything that BMW produces from the 7-series through to the 2 series, including the X3, X5, X7...etc leverages this architecture.
From my vantage point, reading about it (there's a very good Wiki on it), it doesn't sound like a compromise at all actually. Yes, it shares sheetmetal with the 3/4 series and can thus be assembled using many of the same robots (which were retooled/upgraded for that purpose) but due to the modular nature of the platform architecture, the underpinnings can be quite different where necessary and in fact are, as several new robots had to be added because of the significant differences in the floor structure, the electric powertrain, rear structure and of course the battery system.
I found this quite neat (from the Wiki on it):
Wikipedia said:
An active air flap control at the bottom of the grille can be adjusted in ten stages, allowing cooling air to be supplied to the drive system, battery, brakes, and air conditioning system in precise quantities
And yes, the bimmer is more expensive, anything with an M badge is expensive, always has been. But you get a lot of interior for that money
I would say my biggest disagreement with you is BMW's choice to use the existing platform. IMO, that offered a quick way to get a competiting car to market, but that's all. From an EV standpoint, it is a cludge. I thought BMW would come out with a Tesla beater; they took a shortcut that buys them very little going forward.
The Beemer is an electrified 3/4 Series. Teslas are futuristic; they are the future.
"Wait till the big guys get in the game..."
Read the above, everything BMW produces is based on this modular (and quite new) architecture. It's definitely not a cludge, it sounds like they are streamlining their operations and this started back in 2015. I'm actually more impressed with the car after reading about this than I was before, when I thought it was more of an adaptation like what Audi did with the e-tron.