Quote:
For the life of me I'll never understand why someone would prefer a 330i over an Infinity G37. Okay, maybe they just want the "BMW" name bragging rights. The Infinity G37 recently was chosen over the 330i in a road test comparison (forget what magazine did it, but it was on the front cover.) The G37 also costs $5k+ less and it has the Nissan reliability reputation. There's a joke that if you buy a BMW you're technically just borrowing it from the service department.
People buy (or usually lease) the BMW for image, styling and the European feel that some people prefer.