Originally Posted By: Artem
Hi noob at detailing. The purpose of cleaning the sidewall of the rubber is to simply... clean the rubber before you apply a dressing. No one in their right mind would put on a tire dressing on a dirty, brake dust filled or muddy tire.
As long as you use either tire / rim specific cleaner or just a mildly all purpose cleaner or even soap and water, you won't damage or dry out the rubber. I've been doing it for years and always run my tires until bald with no dry rot in sight.
Makes sense, thank you sir