While the Wix/Napa Gold filter is not the most efficient filter on the market by far, they are built for flow, solid construction, and longevity. The Wix/NG can is stout like a Mobil 1, K&N, or Amsoil, at about half the price. The filter is not as likely to reach full capacity if left on too long in an extreme situation. The up front bypass is a good design that some folks like.
The PureOne is more efficient and flows really well these days, but the can is not near as heavy duty and the goofy gold color is an issue for some folks. I still like them and would not hesitate to use them on a bike, regardless of what Purolator says. Just my opinion.
Years ago, I used Perf-form oil filters, but have not heard much about them around here. They are somewhat expensive and online order only, it seems. But the quality seemed very good.