I’ve used Fram, Supertech, Motorcraft, Purolator and AC with success. But I have had occasional issues with them as well. Start-up rattle with Fram and AC (AC has used several designs over the years, with some much better than others), loose endcaps on Supertech (early Ecore production), and a torn pleat on a Motorcraft.
Personally, I avoid Fram and Supertech (except for occasional use on my worn out lawn mower). Their simplicity and cleverness doesn’t outweigh their cheapness for me. I occasionally use a Purolator or AC on some applications that don’t require a built in bypass. And I will also use a Motorcraft if I find one that fits my application.
However, I generally pay a little more and use mid priced filters. Their media tends to hold up better and I generally prefer the flexibility of a silicone ADBV. And some mid priced filters also have front end bypass valves that I prefer to use on the Jeep.