Auto-Rx Brochure

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Is my brain wired differently? Or wouldn't it of been easier to understand if the direction said something like:

Directions for cars under 100,000 miles

1. Change the oil filter, add bottle of AutoRX and drive 1500 miles.

2. Change the oil(non-synthetic) and filter, drive 2000 to 3000 miles.

3. Change the oil and filter. Done.


Directions for cars over 100,000 miles.

1. Change the oil filter, add first bottle of AutoRX and drive 1500 miles.

2. Change the oil(non-synthetic) and filter, drive 2000 to 3000 miles.

3. Change the oil(non-synthetic) and filter, add second bottle AutoRX and drive 1500 miles.

4. Change the oil(non-synthetic) and filter, drive 2000 to 3000 miles.

5. Change the oil and filter. Done.


And if my directions are wrong, it's further evidence that the supplied one isn't clear enough.

[ July 08, 2005, 02:18 PM: Message edited by: 427Z06 ]
 
Well, many of us (in my case, "both of us") are wired differently ..but yours is the Jack Web® version. Just the facts, maam ...just the facts...

How can the customer envision the "scrubbing bubbles" if you just state "spray ..rinse"???


It's along the lines of "you can't just say the cat died".
grin.gif
 
I think there could be 10,000 variations on how to write the brochure. But I think this brochure is designed for Retail OTC sales. People that don't know BITOG exists. And also could be placed in each Mail Order.
 
quote:

Originally posted by 427Z06:
Is my brain wired differently? Or wouldn't it of been easier to understand if the direction said something like:

Directions for cars under 100,000 miles

1. Change the oil filter, add bottle of AutoRX and drive 1500 miles.

2. Change the oil(non-synthetic) and filter, drive 2000 to 3000 miles.

3. Change the oil and filter. Done.


Directions for cars over 100,000 miles.

1. Change the oil filter, add first bottle of AutoRX and drive 1500 miles.

2. Change the oil(non-synthetic) and filter, drive 2000 to 3000 miles.

3. Change the oil(non-synthetic) and filter, add second bottle AutoRX and drive 1500 miles.

4. Change the oil(non-synthetic) and filter, drive 2000 to 3000 miles.

5. Change the oil and filter. Done.


And if my directions are wrong, it's further evidence that the supplied one isn't clear enough.


What are are you, a communist or something???? Are you trying to put those poor brochure writers out of buisness? How dare you use your brain, and think clearly here...this is big buisness...no need for that here mister! Move along now!
 
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