Wards
Quote:
The “ute” term, Australia’s longtime shorthand for utility vehicle, is being scrapped as GM Holden adopts the U.S. term and calls it a pickup.
Quote:
“It's part of our desire to reposition the vehicle,” he says. “There is an association from a customer perspective of it being a slightly smaller version of a U.S. pickup truck, and a lot of customers will refer to it as a truck.
“We’re calling it a truck because that's really what the market increasingly refers to them as.”
GM Holden spokesman Sean Poppit says all vehicles such as the Colorado, Ford Ranger, Toyota HiLux and Nissan Navara shouldn’t be called utes.
“The ute name usually refers to utilitarian models based on passenger cars, such as Holden's Commodore Ute,” he says. “It’s fairly straightforward.”
Quote:
The “ute” term, Australia’s longtime shorthand for utility vehicle, is being scrapped as GM Holden adopts the U.S. term and calls it a pickup.
Quote:
“It's part of our desire to reposition the vehicle,” he says. “There is an association from a customer perspective of it being a slightly smaller version of a U.S. pickup truck, and a lot of customers will refer to it as a truck.
“We’re calling it a truck because that's really what the market increasingly refers to them as.”
GM Holden spokesman Sean Poppit says all vehicles such as the Colorado, Ford Ranger, Toyota HiLux and Nissan Navara shouldn’t be called utes.
“The ute name usually refers to utilitarian models based on passenger cars, such as Holden's Commodore Ute,” he says. “It’s fairly straightforward.”