Originally Posted By: CATERHAM
Yes it is RL's opinion but it is an honest opinion based on actual experience.
Since they don't back anything up with real data, they provide no way for us to evaluate their honesty or experience. In the end, it still comes down to "take our word for it." It's no more convincing than naked marketing.
Originally Posted By: CATERHAM
Furthermore they have nothing to gain by recommending one of their lighter grades since they do offer a 10w-60 product. They could easily have kept their mouths shut (like most companies) and simply pushed their own ester based 10W-60 grade.
They haven't, and I respect the company all the more for it.
I beg to differ.
One of their selling points is the idea that switching to their oils could allow you to step down a grade and get similar protection. It's exactly the kind of thing that resonates with the kinds of people who would express interest in a product like Red Line's.
Moreover, the fact that BMW specs such a thick oil for the M cars is a frequent object of skepticism. It only makes sense for Red Line to push that button.
Besides, Red Line owes its existence largely to people who instinctively disbelieve what the OEMs tell them.
Suggesting a thinner oil for a newer M3 and then saying "we can handle it" is 100% in line with Red Line's narrative and makes eminent marketing sense.