I work in sales and drive about 700 miles a week or more (5 day work week) I've been using Cumberland 99% of the time for years now.
Some thoughts.....
Last vehicle was a 3rd gen explorer known for their v6 engines blowing up. Took that truck to 210k with no issues on cumbys regular 87 octane (and valvoline high mile synth done almost monthly) Sold it just a couple months ago and ran beautifully when sold, just needed to purchase something with better mpg.
They're not individually owned. Never were.
They've recently sold to a British company, from the New England company that owned them.
Being told from (store level) management whom I rep to, that their ‘new' corporate likes the way the stores are being run so they don't foresee a lot changing.
The coffee is very decent for a dollar. The limited blends are hot or miss, the current Sumatra is very good. Great selection of flavored creamers and one of the few shops that still offers light cream in this health crazed insanity. Espresso shots too, so I am a fan.
Though they like the way the company is run, however they had a coffee subscription (the first version of the coffee cupscription) which was ‘almost unlimited coffee' limited to Simply one cup per hour. I forget if it was 20$ or 25$ but was under 30 for sure....
As soon as EG purchased the company this mysteriously disappeared... then came back in a much more limited form (it's either 5 or 7 cups a week for 25 or 29)
Also the smart pay "free beverage" from fuel used to be one every 20 gallons, now it's one ever 80gal. This also changed right around the time of the sale.
So that said, I just hope the dollar coffee survives the new ownership.
For the gas, I'm a fan, never any issues and great mileage.
If I had a turbo car or something fast I'd go with premium from someone a bit more transparent, but for a commuter vehicle, from driving a ridiculous amount every 5 days, good stuff imho.