Because sometimes it just "happens".
When my wife and I (and our kids) were coming back to Ontario last year from the east coast we stopped at a hotel in Quebec. Woke up in the morning and it was -30C. The truck has a block heater but the place had no outdoor plugs and I had no extension cord with me anyway even if it had.
I absolutely can vouch for this as well. We were up in Northern Ontario for a few days, and the hotel had a remote parking lot where the car was at least a half-kilometre away from the hotel entrance. The temperature dipped to -37 C (without windchill of course!) and the car had been sitting for 3 days. It cranked kind of slowly, but it started up just fine on 0W syn oil. Glad I had that in there. I'm sure many people weren't going anywhere that day if they didn't have the correct oil grade in their vehicles and a strong battery!