The article that I was reading in Automotive News said that in terms of retail sales they went from 12% market share to 6% market share. I wonder if the chart in your post is actual retail sales verses number of vehicles manufactured and shipped (the manufacturer calls them "sales" because the dealers purchased them).
Well, that doesn't make sense, as that wouldn't explain the 12% for 2023 in your source vs the 9.8% in mine
With the large number of vehicles that the dealers have sitting on the ground unsold right now I wouldn't be surprised if this were the case. Looking at the dealer's lots around where I live, all of the Stellantis dealers are LOADED with inventory.
My dealer actually has less volume on the lot than they have historically had. They are one of the highest volume dealers in Ontario, so they have generally had very high inventory levels, but of course that was not possible during COVID. They aren't back to where they were previously, though with lower sales volumes now, they likely aren't inclined to keep the inventory that they used to.
The Grand Cherokee L Summit Reserve my parents just bought was a 2024, they ordered a couple of them with the 5.7L before it was discontinued as an option.
They have currently in stock:
2023: 2 vehicles. Both Grand Cherokee 4xe PHEV's
2024: 31 (2x FIAT, 5x Dodge, 6x Jeep, 7x Chrysler, 11x RAM)
2025: 42 (4x Dodge, 12x Jeep, 26x RAM)
One of the 2025 Dodge's is a 2025 Dodge Durango SRT Hellcat with a price of $169,756.
One of the 2024 Dodge's is a 2024 Dodge Durango SRT 392 Plus with a price of $87,835. Another is a Charger Daytona at $108,626.
Stellantis may have plenty of money in the bank, but, an auto manufacturer has to sell vehicles to survive. A 15% year-to-year sales decline is horrible!
Yes, it's bad, I'm not denying that, but they were still in the top 6 according to my list, selling almost twice as many vehicles as VW and Subaru and almost 3x more than Mazda.
In terms of Day's Supply of dealer inventory as of Jan 1st...
Stellantis brands: Alfa Romeo - 232, Chrysler - 105, Dodge - 159, Jeep - 144, Ram - 179
Contrasted with: Honda - 40, Kia - 90, Lexus - 47, Toyota - 32 (includes trucks which is mostly all they have on their lots)
Other manufacturers that are doing really bad are: Lincoln - 186, Jaguar - 195, Mini - 183, and Volvo - 192
I suspect that Alfa and Lincoln will pull the plugs before the 2026 models come out.
Yes, sales are down for many brands. High prices, high inflation, a crap economy...etc. Lots of factors. Stellantis has been trying to push more upmarket with products like the Wagoneer and Grand Cherokee, and while that may be good for per vehicle profits, it is going to negatively impact sales volume. I'm not counting them out yet, but they need to figure out what the hell they are doing, and who their target audience is (not just who they want it to be).