Originally Posted By: urchin
Originally Posted By: GMBoy
Your flat out wrong. Whatever folks are telling you that they'd rather have a car with less content is the minority of the population.
Nonsense, the marketing folks are ALWAYS trying to lead the consumer (market) by the nose, by telling them what they want, it has become increasingly obvious over the years this is their tactic. The SUV is one of the best examples out there of these people "inventing" niche and then pushing people to fill it.
You can fool a lot of gullible consumers but not all of us. The problem today is that most folks are literally BROKE, so selling expensive SUVs to a poorer middle class is not going to work.
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How to prove MY point versus yours is easy - looks at car sales. The base models are not sold as much as midlevel and above. Most dealers won't stock base cars because they don't sell
Again have you ever TRIED to buy a base model over the past couple of decades?
It is almost impossible, this isn't just about me though, I am in the automotive business at the dealership point and it isn't that a significant number of buyers don't come in looking to buy lesser trim levels, it is that the cars they want are not there on the lot.
Again the manufactures know that if they refuse to build lower profit cars then obviously folks will be forced to buy higher trim levels, it is that simple, and it is a bit of collusion by all of them.
AGAIN THE REASON BASE MODELS DON'T SELL IS BECAUSE THE INDUSTRY REFUSES TO BUILD THEM IN SIGNIFICANT QUANTITIES, NOT BECAUSE THE CONSUMER DOESN'T WANT TO BUY THEM.
Good post Urchin. I pretty much agree that the consumer is lead by the manufacturers as well. I know many folks that would buy a low cost QUALITY economy car without all the bells, whistles, and powerful engines....as long as it was reliable and got around 50 mpg or more. Marketing is a science....and part of that science is to CREATE a culture of consumers that THINKS they need or wants a particular product. No, I'm not saying that car buyers are complete zombies....just saying that many types of vehicles are created, marketed, and sold when no real need exists. How many dolts drive huge 4X4 Pickups and SUV's that NEVER see dirt or heavy payloads? Millions. Consumers want them because of a culture created by the vehicle manufacturers. Once they create that culture, sales rise until that particular product has run it's course...then on to the next marketing ploy.