In my 2003 Saturn ION, the factory AC platinum plugs were misfiring at 70,000 miles. I have iridium AC plugs now, but with only 2,500 miles on them, I can't say how long they will last. My version of the Ecotec uses a waste spark ignition.
My dad's 1997 Lexus ES300 only got 60,000 miles out of each set of Denso platinum plugs that were unique to Toyota. He had the Toyota waste spark ignition which looked like 3 coil on plug assemblies with 3 regular looking ignition wires going to the back. I put NGK Iridium plugs that Toyota allowed in a TSB when the odometer reached 120,000 miles. He sold the car at 160,000 miles, so I can't say how long the iridium plugs lasted.
My mom's 2005 Jeep Grand Cherokee has 72,000 miles on the factory plugs and everything is working fine. The car uses 1 coil per cylinder, but I don't know what type of plugs are used.