We have sold a ton of them since December due to the fire. The local news ran stories to change air and cabin filters so everyone has come in to get them, even on vehicles that don't have them.
I'm running this one in my F-150. Very good quality. Removed a wet drywall smell in the cab that was in there from Harvey cleanup. It does seem to be slightly more restrictive, but nothing I'm worried about. https://www.amazon.com/gp/product/B076DLSP4N/