So the Wix/Wix XP oil filters for my Toyota are between $16-$20. Maybe I haven't looked in a while, but I feel like pricing on their products have jumped significantly? Just out of curiosity what exactly is the draw to paying upwards of $20 for their filter when you could just buy the OEM for $7 or alternately a Fram Ultra for $10? I'm not understanding the valuation on Wix, but curious the community's thoughts?
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