I always spend the extra money and use the ToughGuard. It has higher efficiency, a better anti-drainback valve, and fits my OEM drain interval.
The orange ExtraGuard is the cheapy of the bunch. I view it as a 3,000 mile filter for applications where the oil gets changed frequently.
The Ultra is their shining star but I just don't need the extended drain interval. I change my oil when my engine manufacturer recommends and the ToughGuard fits this interval.
If published technical data is to be believed then the Fram oil filter product line, all of them, meet or better the requirements for OEM applications.