It's mainly because the average customer doesn't want the expense of taking the car to the mechanic every 30K. That's why you're seeing certain technologies coming onstream, i.e., electronic ignition, lifetime transmission fluid, lifetime Ford air filter, in-tank fuel filters, permanently sealed wheel bearings.
The technical advantages of the tipped plugs are that there is considerably less electrode erosion, plus they handle a wider heat range.
If you read some of the posts here, you'll find lots of people who have problems with these plugs well before 100K. This mileage is more of a goal than something actually achieved. 50K intervals are more realistic.
You may be able to use regular plugs with 30K intervals, but the plugs would need to have the same resistance characteristics. Plugs are something I personally don't mess with. I don't try to reengineer plug use because I don't know what I'm doing. The rule of thumb is that OEM design plugs are best for your engine.