The debadging I've seen usually deals with the model and not the brand. I've mentioned this before, but a friend of mine replaced the ///M3 badge on his heavily modified E36 with a German 316td emblem. BMW enthusiasts immediately knew what was up but it was a hoot to hear clueless bystanders talk about how they now wanted a 316 since it was so fast and looked so cool. European Car even printed a letter from one poor soul who wanted to know where he could buy a 316- since he had seen one set FTD at a local autocross and no local dealer knew anything about that model...A lot of folks debadge there cars. I wonder if that plays into it? If I stamp the company name into the back sheet metal harder to get rid of it.