Which defunct automobile brand would you bring back from the dead?

The Kaiser Darrin ... here's a 1954 Supercharged model.

KaiserDarrin.webp
 
SAAB. Not because I like them, but because I am sick of seeing Chinese Volvos running around with no competition.
And, Hands off G.M. ! - Old Yuppies don't need nor want any badge engineered OPELs or Cheverolet Trailblazers.
 
Many brands were just redundant by the 80s-90s... Take Chrysler for example, there's a few vehicles I can think of sold under 3 or 4 different brands but the only difference was the badge slapped on the hood.
 
Can you imagine how much it would cost? A true Doozy.
A new 1929 Duesenberg SJ was around $10,000 for the chassis. Custom coachwork doubled that. Call it $20,000 in 1929.

When a new Ford Model A was about $600. A Packard was about $2,500.

Pretty easy to extrapolate, and say, yeah, about a million in today's dollars.

For a car that had six times the horsepower of that Model A, and more than double the speed.

The modern Bugatti is the only thing that comes close to what Duesenberg was back in the day. Outrageously powerful, fast, and luxurious. A true object of a desire.

"It's a doozy" was an expression derived from how outrageous the Duesenberg was. Anything amazing and superlative was, well, a duesey...a Duesenberg.
 
Many brands were just redundant by the 80s-90s... Take Chrysler for example, there's a few vehicles I can think of sold under 3 or 4 different brands but the only difference was the badge slapped on the hood.
Ahhh yes, the badge engineering! That was wildly popular.
- Chevy Cavalier/Pontiac Sunfire/Cadillac Cimarron
- Ford Tempo/Mercury Topaz
- Ford Crown Vic/Mercury Grand Marquis/Lincoln Town Car (difference in trimmings with the Townie)
- Ford Taurus/Mercury Sable
- Ford Mustang/Mercury Capri
- Ford Explorer/Mercury Mountaineer
- Ford Escape/Mazda Tribute
- Chevy Camaro/Pontiac Trans-Am
- Chevy Monte Carlo/Buck Regal/Olds Cutlass/Pontiac Grand Prix (G-body cars)
- Dodge Grand Caravan/Chrysler Town and Country/Plymouth Voyager
- Dodge Aries/Plymouth Reliant/Chrysler LeBaron

And many, MANY more.
 
I want the pre-GM Saab back. Engineering inspired by aviation, clean design, function over form. Unique, but with purpose. (Not unique for the sake of being unique). I would be curious to see how Saab would handle the transition to EV and hybridization.
 
I want the pre-GM Saab back. Engineering inspired by aviation, clean design, function over form. Unique, but with purpose. (Not unique for the sake of being unique). I would be curious to see how Saab would handle the transition to EV and hybridization.

SAAB made up for its small share with innovation.

It brought turbochargers to the mainstream in the late 70s, then refined them with electronic wastegate and knock control (APC).

Distributorless, direct ignition (SDI) and ionic combustion monitoring (Trionic).

IIRC, they also had cabin air filtration long before anyone else.

The market could benefit from the diversity and independent thinking that brands like SAAB brought.

All the mega OEMs chasing each other internally, and externally, in the market segmentation game, brings a kind of blandness to things.

When they all start from the same basic ingredients, and only differ in the seasonings and recipe amounts, it's harder to cook a standout meal.

Kind of like how every Pillsbury bread product has the same taste and smell, because they all use the same dough.
 
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