Now that Chevrolet is discontinuing all of its cars, how is it different than the GMC brand? Now you have strictly badge-engineered trucks and SUVs from both brands.
What is the Point of Having the Chevrolet Brand?
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A lot of guys like to say they drive a Cheveeeee.
Yeah. Kinda makes you wonder why there are Lexus and Infinity brands, doesn't it?
At least those are luxury brands. Chevrolet and GMC offer the same exact product.
What is the point of having Chevrolet around? Well, what else would owners of Fords, Dodges, et al have to look down at?
Beats me. I'm not sure if GM invented badge engineering but they sure seemed to use it heavily. I'm guessing if it didn't work they'd have moved on by now. I'll also guess that Chevrolet sells quite well on name too.
Aren't GMC pickups a bit more upscale than their Chevy counterparts?
Beats me. I'm not sure if GM invented badge engineering but they sure seemed to use it heavily. I'm guessing if it didn't work they'd have moved on by now. I'll also guess that Chevrolet sells quite well on name too.
Aren't GMC pickups a bit more upscale than their Chevy counterparts?
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I believe Chevrolet outsells GMC by quite a margin, if one were to go away I expect it would be GMC.
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That would be Cadillac in this instance.
Well for starters there's way more Chevy dealers than GMC dealers, so that would be a problem from a sales perspective, and also trying to close down dealerships can get costly for the manufacturer. GMC is also trying to market itself as upmarket "professional grade" which is fine but that's a probem if your going to be making bare bones Chevy econobox base models. I would also say that Chevy has a lot more "brand equity" than any of the now deceased GM brands like Saturn, Pontiac, Olds, etc every had at any point. Well to be fair Olds was quite prestigious in it's early days but that was well over a 100 years ago.
Yes, it is a bit redundant, IMO. I prefer GMC's design language more myself...
Not really, you can get a GMC truck that's just as basic as a base model Chevy. Even the Denali trim isn't much more luxurious anymore with the addition of High Country trim to Silverados. In the not too distant past there was more differentiation with products like the Sierra C3, but even then Chevy still got the Quadrasteer option, and the LQ9 and AWD in the Silverado SS.
I think the big advantage at this point is just being able to offer different styling on the same platform, which will capture more customers than just offering one product with varying trim levels. There are plenty of people who prefer GMC's styling to Chevy's styling. GMC's continued existence since the 1960s is also tied to Buick (and other GM brands), and their dealers wanting to be able to offer a full light truck lineup. GMCs have typically been sold alongside Buicks since at least the 1970s, though ironically I think GMC will probably outlive Buick. The local Buick/GMC dealer's bread and butter is clearly GMC trucks.
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Yep!
My Chrysler dealer, their building used to be the Pontiac/Buick/GMC store, whilst the one down the hill was Chev/Olds/Cadillac.
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I kinda like the new GMC Corvette … how about you guys ?
1) I was told that someone ordering a truck had more equipment choices (axle ratios, frame prep options) if they went GMC. That there are some GMC trucks "on the lot" just makes them resemble Chevys more.
SOURCE:
A friend who was an ambulance corpsman in the first town in New Jersey which bought modular ambulances (not raised roof station wagons) was instrumental in ordering the GMC cab and frame. His day job was in the automotive field.
2) As stated above: I too "always heard" that GMC was present at Buick/Cadillac and Olds dealers so they could sell trucks too.
Do Chevy and GMC trucks share assembly lines?
SOURCE:
A friend who was an ambulance corpsman in the first town in New Jersey which bought modular ambulances (not raised roof station wagons) was instrumental in ordering the GMC cab and frame. His day job was in the automotive field.
2) As stated above: I too "always heard" that GMC was present at Buick/Cadillac and Olds dealers so they could sell trucks too.
Do Chevy and GMC trucks share assembly lines?
Yes.
Discontinuing all of its cars?
Chevrolet cars:
Camaro
Corvette
Malibu
Bolt EV
Badge engineered trucks and SUVs?
No GMC version of the:
Trax
Trailblazer
Traverse
Silverado 4500/5500/6500
Low Cab Forward
The answer is easy: The market says there's plenty of room for both makes. GMC sold 565,000 vehicles last year. That's more than VW, BMW, Hyundai, Mercedes Benz, and a whole bunch of other sold in the United States. Chevrolet sold nearly 2 million.
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Into the 1970s GMC trucks had very different powertrain options and such from Chevy trucks. Google "GMC V6" for some interesting history. By the second half of the 1970s they basically differed in trim/minor styling ques only, but with the increasing popularity of light trucks, they were hugely important for non-Chevy dealers. The 1980s were probably when they had the least differentiation, with that changing a little in the 1990s with the addition of the Syclone/Typhoon and then the Yukon Denali around 98/99 and Sierra C3 a short time later.
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they may outlive buick but buick is the premier brand in china. not sure of the longterm china connection
I probably should have titled the post "what is the point of the GMC brand," since Chevy sells everything GMC sells, but GMC does not sell everything that Chevrolet sells. Chevy does offer a few token cars, where GMC does not sell cars. As far as I know, there is a Chevy version of every GMC truck.
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