What BRAND oil filter do you use?

I used to buy Purolator, then Wix, then Fram ultra.

Now I just buy OEM from my local dealer but I get a lower price if I order online. I just pick them up while I am out and I usually buy 4 to 6 at a time. It helps that my wife and I both drive Toyotas.
 
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With my Tacoma there are plenty of premium choices. I use either M1, Fram or Castrol. The old cars don't have any premium filter options so I use standard filters, Wix or Fram generally.
 
My choice is influenced by the handful of trusted BITOG members that study filters and offer their opinion on "best". I used to use Fram Ultra's and now I use the better version of any Premium Guard brand (MicroGard Select, CarQuest Premium, etc.)

Others here use OEM while under warranty.

Others use whatever is cheapest.
Not looking to start a war on what filter is BEST. I just would like to know what brand everyone uses for their own vehicles as I am now changing oil on my brand new corvette and a 22 diesel Tahoe. What brands do you guys like consistently?
1.) My choice is influenced by the handful of trusted BITOG members that study filters and offer their opinion on "best". I used to use WIX/NAPA Gold, then Fram Ultra's, and now I use the better version of any Premium Guard brand (MicroGard Select, CarQuest Premium, etc.)

2.) Others here choose OEM while under warranty.

3.)Others choose whatever is cheapest.

4.)Some people use other decision factors (appearance, ease of purchase, fit, sheep mentality, etc..)

OP, I'm curious, what parameter amongst our opinions is going to influence your choice? Performance, warranty, cost, something else?
 
Fram is out that’s for sure. They made a mess of the part numbers I use.
If Boss had been $8 all along, those would be the only ones now. Purolator of course is the brand.
 
With my Tacoma there are plenty of premium choices. I use either M1, Fram or Castrol. The old cars don't have any premium filter options so I use standard filters, Wix or Fram generally.
I generally use M1 filters. If not available where I shop, Walmart, I look for top model Frams. K & N and top Wix filters I trust as well. Never had a filter issue in over 50 years of driving.
 
Anything PGI made. Current example ⬇️View attachment 304031

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