The bigger story is that the competition in first, third, fourth and fifth together doubled Tesla’s sales and will continue to overcome Tesla. It was all a matter of time.
Thank you, Ive been preaching this since the beginning of time in here *LOL*
Tesla is nothing in a sea of auto production except for one thing. They came out with a different engine and made it popular, the electric engine and battery pack.
Its just like a new pair of Jeans in the 1960's and 70's The new designer jeans take the market by storm but then the legacy makers produce the same product and all of a sudden the "new jeans" become the same product everyone else sells.
Retail is a *****, way more so today. Tesla has nothing that the other automakers arent now starting to make. But Tesla is sorely lacking what the other makers already have ICE engines. The world is not going to be all electric and the EV market WILL end up like the FLAT PANEL TV and Computer monitor market. Market saturation, over production of EVs and consumers will rule, they wont be stuck with Tesla if they want an EV.
Some of the new models are awesome looking compared to the same look of the Tesla year after year. I do think they can carve out a notch with that style, honestly I not saying this to be nasty but it reminds me of the VW Beatle only in an EV version. The Beatle was a well liked car, it still is, heck I like them too. But to think Tesla will rule the world is a misgiven thought. Day by day they lose market share, lose profit margin, the big boys are coming. In fact two companies (one of which is a division of GM) operate driverless taxis in San Fransico, almost Tesla's home town. Thing is those driverless taxis are not Tesla's ... just an example of the competition coming.
On more thing, Tesla will be sunk at the snap of a finger if a confrontation with China comes about. I dont see it happening but to think it's impossible, well I got a bridge to sell you.
PS. I have nothing against Tesla, I am talking retailing here. An automobile is the retail business, major companies around the world make them, its nothing new in over 100 years, just a different verision and soon will have the same engine as Tesla for people who want it. Plus unlike Tesla showrooms on every corner in the USA.
Ps. truly successful companies proudly display their sales numbers from various markets but those companies where it might be a disadvantage do not. Tesla does NOT report USA sales numbers. They are estimates from outside companies. I wish them enough success that one day they may report. I have nothing against them, if I am no longer on this earth in 5 years, come back in here and reply that I was wrong. Maybe I will be able to read it from whatever special place I am in.
Ps. the new electric VWs are gorgeous I wish them well. I do think anything is a roll of the dice though. They all will have issues, one thing Tesla has with this type of engine is a 10 year head start in many cases.
Let's not forget the electric grid, broken beyond belief its not going to magically be better anytime soon.