Valvoline SynPower price...

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I was at Wal-Mart and noticed the price of the 5 qt SynPower jugs went up to $22.50, now higher than M1. Seems like an odd time to be raising prices with oil lower than before. I wonder if this a Wal-Mart or Valvoline increase?
 
Valvoline recently picked up GM 4718M and improved the products deposit/detergent system so the price could be a reflection of that.
 
I was $18.00 when I bought it this spring. I also saw that regular MaxLife went up to $16.50.
 
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