One issue with GDI engines is, the "cleaning benefit" only applies to injector tips. Using fuel like Chevron with Techron will keep injector tips clean which IS an issue with DI engines, but does nothing for the backs of the intake valves.
MAC and SNAP-ON both make a tool setup that cleans the carbon off the valves. It's pretty cool, but labor-intensive. Pull the intake manifold back, position the vacuum snorkel next to the valve, and there's a device that looks similar to a airbrush gun that sprays crushed walnut shells onto the valves as the vacuum collects them.
This tool was originally intended for MINI Cooper engines, but now with Hynudai, Kia, GM and nearly everyone else using GDI it's finally making money for the shops that invested in them!!