Yep, with the OEM filter, you know that you are getting what is required. But, they aren't made by the automaker, and dealer parts departments aren't always local, open all the time, are cost effective.
Finding the mfg'er is usually easy enough by matching up the filters.
Advanceauto, autozone,.... usually stock several brands of AT filter kits. If you're lucky, you can compare 3-4 brands at the store and match identically what your OE is.
If OE is not your choice, and I don't blame you, then stick with a name brand and make sure quality seems equivalent. Don't replace a felt type filter with a screen type filter. Don't replace a rubber or synth fiber gasket with a cork gasket. Don't replace a gasket using 'metal limiters' with gaskets that don't have those metal washer......
A little common sense and you can't go wrong.
Certain brands aren't always the best. Not ever filter maker makes every PN. So, it is possible that the brand you choose might have some contracted out PN's that are cheaper or possible better..... Use your head.