I am happy with the Meguiars #40 Mirror Glaze Pro Vinyl & Rubber Cleaner/Conditioner.
Cleans well (gets the 'browning' out/off of the sidewalls!), and leaves a low gloss sheen, NOT the G-pimpish, blazing shine of some other products.
Their Natural Shine is not bad either, but I do not believe it has any cleaners in it?