I think Tesla is missing the boat by not making the cars have more traditional appearing gauges above the steering wheel and more in the driver's line of sight, and having traditional, tactile knobs and buttons for a lot of the features like the HVAC and others. They could then use a touchscreen of about 12" x 6" for all the other features. This is what you get when you have workers with a median age of about 34 years old.
Regarding options, in most cases they are simply a profit center for the manufacturer. Case in point:
I just ordered a 2021 Jaguar F Type R. The options I specified were metallic paint upgrade: $710. OK, that's not too bad. Full leather interior upgrade and deluxe floor mats: $2650. Heated and cooled seats: $800. Heated steering wheel: $250. HomeLink garage door opener: $255. Blind Spot Assist system: $500.
I didn't even consider things like a dual zone climate control $600 (not necessary in a car with as small of a cabin as an F Type) or Jaguar logo locking lug nuts for $160. A set of McGards for about $65 will do just fine thank you.
My $37,000 Mazda CX 5 GT Reserve had heated and cooled seats, a heated steering wheel, HomeLink, a dual zone climate control and a blind spot assist system as standard equipment.