OR, as I do, selectively DENY companies. We (not you) humans tend to "shrug" our shoulders thinking nothing can be done because the overwhelming amount if data out there on you and your family. But you can deny selected companies that data if you choose too. You can deny them making money off your family data, sure some other company might pick up some slack but less of it. I mean, literally the people have the power to put any tech giants profits in the toilet which could force change all over the world (google)
People dont have to use google, people dont have to use google apps, people dont have to use android and experience no inconvenience.
Just the same as people could, lets say, watch news from Fox or Newsmax and deny CNN, MSNBC, NBC, ect ect.
We have choices here in the USA and EU if the people cared, they would choose companies that they feel right about. We hear the same old argument "you cant stop it" that is BS, you can limit it but most dont want to bother and that is ok too, we all have choices.
We dont even demand protections from our public servants, yet the E/U on its own is light years ahead of the USA in privacy laws.
You can roll over or people can fight. (just look at Ukraine, 3 days into an invasion we offered the President of Ukraine a free safe ride out of his country, he said no thank you to the USA, against all odds, he is still there AND literally sending a super power (Russia) back 50 years of progress in the world when no one thought they would last a week, so far back their economy is just as bad or worse then the Soviet Union Days and isolated from the world to 3rd world status and worse, no politics, just a statement)
Do you know what happens if people fight? Some companies come along figure a way to fight with you and make money at the same time. The most successful so far is Apple. But even Apple gives you choices, but you can work in the Apple system and limit things much more easy than the others.
(ok, time to finish the first of two morning cups of coffee *LOL*)