The "Fees" go to some governing body not the rental car company. Concession recovery fee, customer facility charge, energy recovery fee, vehicle license fee are not going to the rental company.yes but the actual tax is 7.7%, the rest are added on by the rental company.
Its the same with most hotels now you pay sales tax, a additional local hospitality tax %, a city occupancy "fee" which is a flat number, like $5, and sometimes an additional county occupancy fee. The Fee's go to the local government(s).
Call it what you want, its a tax. Easy to tax out of towners.