I've switched all my OPE, including snow equipment, over to either NGK IX or Autolite XST iridium plugs. Some will say they make no difference over copper but my fuel consumption on mowers noticeably decreased after switching.
This Autolite XST is the cross-over for your J19LM plug. At $4 for an iridium plug, its a no-brainer over the
$6.46 copper Champion.
Just my $.02 anyways...